Taylor Swift to Sweep Grammys, According to Instagram



On Monday night, millions of viewers are expected to tune in to the 58th Annual Grammy Awards, but the event is likely to have an even bigger draw on social media.

In fact, though the Grammys saw  record-low television ratings last year, it was nevertheless the biggest social entertainment program of the 2014-2015 season, generating more than 13.4 million comments on Twitter, according to Nielsen. 

Last week, Instagram released its first-ever predictions for the Grammy award winners. The photo-sharing network aggregated the number of mentions each nominated musician received since the nominations were announced in December.

Instagram, which is now owned by Facebook, currently counts over 400 million monthly active users–the majority of whom are between the ages of 18 and 29.

If those users had their druthers, Taylor Swift will be walking away with with wins for both Album of the Year (“1989”) and Song of the Year (“Blank Space”). Still, it’s worth pointing out that Swift has a staggering 65.7 million followers on Instagram, while  Kendrick Lamar, who similarly holds nominations in as many as 11 categories, counts a following of just 2 million.

Whether or not Instagram’s predictions will come to pass is unclear. Some analysts have pointed out that voters are reluctant to reward (younger) innovation in the industry. Up-and-coming artists, including those who would be touted on social media, have been snubbed in years past–including when the Academy didn’t give a nod to Kanye West’s pivotal 2010 album, My Beautiful Dark Twisted Fantasy.

“Depressingly often, the Grammys end up the site of a sad battle: an older generation wielding its fading power to spite the younger generation. Given that it’s the highest-profile show of its kind, the awards rarely feel balanced, or reflective of the now,” writes The New York Times‘ Jon Caramanica.

Across 10 major categories, these are the top three artists most likely to win the laurel, according to data from Instagram:

Best New Artist

1. Meghan Trainor

2. Tori Kelly

3. James Bay

Best Dance or Electronic Album

1. “Caracal” (Disclosure)

2. “In Colour” (Jamie XX)

3. “Our Love” (Caribou)

Best Rock Song

1. “Hold Back the River” (James Bay)

2.  “Ex’s & Oh’s” (Elle King)

3.  “What Kind of Man” (Florence + the Machine)

Song Of The Year

1. “Blank Space” (Taylor Swift)

2. “Thinking Out Loud” (Ed Sheeran)

3. “See You Again” (Wiz Khalifa)

Album Of The Year

1. “1989” (Taylor Swift)

2. “Beauty Behind the Madness” (The Weeknd)

3.  “To Pimp a Butterfly” (Kendrick Lamar)

Best R&B Song

1. “Earned It” (The Weeknd)

2. “Coffee” (Miguel)

3. “Shame” (Tyrese)

Best Rap Song

1. “Energy” (Drake)

2. “Trap Queen” (Fetty Wap)

3. “Alright” (Kendrick Lamar)

Best Rap Album

1. “The Pinkprint” (Nicki Minaj)

2. “Compton” (Dr. Dre)

3. “To Pimp a Butterfly” (Kendrick Lamar)

Best Country Song

1. “Traveller” (Chris Stapleton)

2. “Girl Crush” (Little Big Town)

3. “Chances Are” (Lee Ann Womack)

Best Country Album

1. “Traveller” (Chris Stapleton)

2.  “Montevallo” (Sam Hunt)

3. “Pageant Material” (Kacey Musgraves)



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