How Beyoncé Shocked Some Of Her Customers

    Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. When you love a brand, you think it’s yours. You think it understands you, feels you and plays a vital role in your life — often that of a picker-upper. The people behind the brands […]

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February 14, 2016

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This 3-D Printing Company Is Helping an Injured Player Get Into the Super Bowl

In the second quarter of this year’s NFC Championship Game, with his Arizona Cardinals already trailing the Carolina Panthers 17-0, tight end Darren Fells caught a pass in the middle of the field and, sensing he was about to get creamed by two linebackers, made a half-hearted attempt to jump over them. One of those […]

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13 Foolproof Ways to Start a Conversation With Someone You Admire

Imagine yourself at a conference, music performance, party, or other event. Across the room, you see someone you’ve always admired. What do you do? Do you skulk away? Or do you walk up to the person and start a conversation. And if so, what will you say? Here are some conversation starters that will work with […]

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This Tiny Coffee Company Just Landed a Super Bowl Ad

Three years ago, Mike Brown sold his car, moved back in with his mother, and prayed that his nascent coffee concept would somehow get off the ground. His business, Death Wish Coffee, sells through six retail partners, and has a strong e-commerce branch. Now, it’s expected to significantly expand its reach thanks to a 30-second ad during […]

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