How Beyoncé Shocked Some Of Her Customers

    Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. When you love a brand, you think it’s yours. You think it understands you, feels you and plays a vital role in your life — often that of a picker-upper. The people behind the brands […]

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February 14, 2016

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How Being Reasonable Helps Protect Your Great Idea

There’s an article in the February issue of this magazine that so perfectly captures why I believe it is crucial not to give anyone reason to work around you, I had to write about it. Every inventor’s worst fear is having his idea stolen from him. I don’t think ideas are stolen very often, actually. […]

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This 3-D Printing Company Is Helping an Injured Player Get Into the Super Bowl

In the second quarter of this year’s NFC Championship Game, with his Arizona Cardinals already trailing the Carolina Panthers 17-0, tight end Darren Fells caught a pass in the middle of the field and, sensing he was about to get creamed by two linebackers, made a half-hearted attempt to jump over them. One of those […]

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